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WNBA(Women's National Basketball Association)是美国职业女子篮球联赛,是世界上最高水平的女子篮球比赛,也是美国享有很高声誉的职业体育赛事之一。近日,WNBA与阿里巴巴旗下的天猫达成合作,开始为球迷提供直播服务。
一、 WNBA为何选择直播
WNBA选择与天猫直播的合作是与这一赛事的特点和现状密切相关的。WNBA在过去几年一直处于扩张期,并希望规模以及影响力能够进一步扩大,而电视直播无疑是最为成功的方式之一。然而,WNBA在传统电视观众中受到的关注度并不高,很难吸引到更多的观众。因此,选择电子商务平台直播显然是站上新的发展台阶的一种选择。
二、 直播WNBA的优势
WNBA的比赛时间通常在晚上,而且作为一项较新且规模不大的职业赛事,比赛受到的关注度远不及NFL(National Football League)和NBA(National Basketball Association)等赛事。这会导致电视收视率低下,而电子商务平台直播能够让观众获得更多的看比赛的机会。同时,作为一项较为独特的女子篮球联赛,在国内的关注度也相对较低,电子商务平台直播能够为WNBA的推广提供有力帮助,扩大其品牌影响力。
三、 天猫直播WNBA为何有市场
WNBA is NBA's aller sister—a women's professional basketball league in North America, and with Ali and Tencent's backing, it appears the league is set to grow even . Diving into a new isn't easy, especially one in China, but WNBA President Lisa Borders believes that there is a gap in the that the league can fill. "More girls are starting to play the game in China, so that tells us that there's going to be a huge demand at the cumer level," Borders told the AP. "We have extraordinary basketball players who are women who can compete on a global stage, so that's already a natural connection between China and the United States." Currently, there are four Chinese players in the WNBA, including the 2016 MVP Breanna Stewart, which is bound to interest in the league grow in China. The combination of women's professional basketball and the Chinese is a relatively new one, but there are encouraging sis that the pairing can be succesul.
四、 电子商务平台直播的未来
WNBA与天猫的合作,可能成为一次引领其他赛事的先河,由此带动中国电子商务平台直播其他的国际赛事。目前,阿里巴巴已经成为包括2018年冬季奥林匹克运动会在内的国际赛事的赞助商之一,中国电子商务平台在扩大其影响的同时,可以为其他赛事带来更多的营销机会,也可以让更多的观众在合法、方便的情况下支持他们喜欢的赛事。
总结:
WNBA与天猫直播的合作,不仅使 WNBA 能够通过电子商务平台快速进入中国市场,同时也为电子商务平台直播国际赛事带来新的想象空间。无论是 WNBA,还是阿里巴巴,都将在这次合作中获益匪浅,它只是增强了这两个品牌的声誉和形象,而它将推动电子商务行业进一步融入国际体育领域中。